i test drove the Porsche Panamera V6 and BMW 535i GT yesterday.
depending on your point-of-view, these two cars may or may not be natural rivals. in Singapore, the two are priced sufficiently close to be, with the difference being about eight percent of the less expensive car's (in this case, it is the Panamera's) upfront price (i'm expressing the price differential in this way (as a percentage rather than as an absolute figure), given the skewed nature of car prices in Singapore because of the way cars are taxed here).
price similarities aside, another (albeit tongue-in-cheek) way to think about it is that they are both German hatchbacks :-P
both cars represent something of a design experiment for their respective marques, the Panamera being Porsche's first 'proper' (ie, non-SUV) rear-doored-saloon, and the 5 Gran Turismo being, well, ...
much journalistic ink has been spilled about the 5 Gran Turismo's push-me-pull-you, schizoid design.
like all great designs with the potential to truly outlast their originally-conceptualised shelf-life, the design of the 5 Gran Turismo polarises opinion. it's impossible not to form a strong initial opinion of the car, but like all great designs, this initial strong opinion will find itself sculpted and nudged and taken in unanticipated directions.
the 5 Gran Turismo makes an incredibly strong (there's that word again) visual statement, about itself, and - by critical extension - its driver. this is not a BMW for BMW-fans. no, Toto, we're not in Kansas any more.
in some ways, the Panamera has also been charged with growing the brand, with taking and extending the marque into new, conquest markets.
on the surface of course, the potential market for the Panamera is (relatively) huge, very obvious, and undeniably lucrative. this is a car that was launched at the Shanghai motor show in 2009, after all. yes, the Panamera is Porsche's calling-card into the rarified world which has traditionally been the domain of the S-class, the XJ, and (less traditionally, but to take a leaf out of Top Gear's hat) the Quattroporte and (for high-end Panamera models) the Rapide.
yes, it's obvious how the Panamera will help grow the Porsche brand.
being obvious, on the other hand, is a concept which is entirely alien to the 5 Gran Turismo.
and - i am confident the passage of time will prove me right - this alienably unobvious nature is the 5 Gran Turismo's greatest strength, and its trumping ace.
because the 5 Gran Turismo is impossible to pigeon-hole, it casts deep, probing hits into its potential clientele's subconscious, as opposed to the Panamera's much more generalised strategy of diffusive spread.
these deep, probing hits hit one's brain and mind in places where - and in aspects in which - one didn't even know existed.
the 5 Gran Turismo - in each of its potential target markets (SUV, luxury limousine, sports sedan, and whatever else) - will appeal to only a (relatively) tiny segment of the population, but by golly once they've been smited, nothing else will be good enough for them and shortlists will magically be wiped clean.
the question is, of course, whether time will tell whether these several, extremely-targeted deep-impacts will sum up to sufficiently commercially viable figures for BMW.
i really hope they do, because the 5 Gran Turismo is a wonderful, unforgettable, car.
it challenges all preceding notions of beauty and stands them on their head, in its own inimicable post-modern Web 2.0 mashed-up way.
take it for granted that both cars handle fluidly and deliver strong, usable performance adequate for both everyday conditions and the weekend Grand Tour.
instead, consider the intangible feeling of bien-etre one offers in spades, while the other struggles to deliver.
consider how this same intangible bien-etre manifests itself through their respective interior architectures - one, with its grand sweeps and arcs, being designed from a philosophy which truly lives 'less is more' rather than just mouthing it as a meaningless platitude; the other, with its busy, slabbish man-machine interface which never seems to recede into the background and let the driver get on with the driving.
both cars are built for the cross-continental Grand Tour.
only one will accomplish this supremely.
for while the Porsche Panamera is simply complex, the BMW 5 Gran Turismo is complexly simple.
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my grateful thanks to Jason Lim and Algean Tan of Stuttgart Auto Pte Ltd, and to Patsy Chua of Performance Motors Ltd, for so kindly making the respective cars available, and for their time today :-)